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Weekend + Monday Roundup from 2/9/08 - 2/11/08

By jameszol
Published on February 11, 2008

Official Blogs


Audio Ads Webinars: sign up now - Yes, we plan on attending and we’ll blog about it too.

Yahoo! Search Marketing

Three Questions to Ask About Your Clicks - Three questions to ask when you get an unexpected click surge.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Conversation Marketing

Internet Marketing Strategy: A Step-by-Step Diagram - A diagram of the conversation marketing method…I really enjoy this method and I see others using it and the success is outstanding.


Case Study: We Test Out Frank Kern’s Mass Control Marketing on 200K People - A “must read” post from the weekend. I am a firm believer in building a good relationship…this is a very small glimpse of the potential this method has.

Occam’s Razor by Avinash Kaushik

10 Insights From 11 Months Of Working At Google - Sorry…no real PPC value here, this was just a cool blog post about the internal atmosphere of Google…loved this post. Lot’s of valuable and actionable info in here about creating a motivational, profitable work environment.

PPC Blog

Are Your PPC Campaigns Hitting Their Budget Caps? - Good point. If a campaign is hitting it’s cap, and ROI is within the relevant range, then you are probably missing out on growth opportunities.

Search Engine Land

WSJ: Yahoo Plans To Reject Microsoft’s Offer - BIG news from the weekend…lot’s of buzz around this topic.

Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft

Microsoft Responds To Rejection: Will Take “All Necessary Steps” To Consummate “Full & Fair” Proposal


Google AdWords Targeting: Expect More, Pay Less - David Szetela, Author. David also writes for and is an owner of Clix Marketing.

PPC Hero

Google Updates AdWords Display URL Policy - A “must read” coverage on this change. It’s a very important change. I imagine it could affect a lot of affiliate marketers…and small business owners if they don’t keep up to date on each of these big “small” changes.

the PPC Book

Why We Still Don’t Get Local - I think Jeff is right. Local is important but I believe 97%+ of the local service businesses out there don’t get it, haven’t even heard about it; therefore, they don’t even think about it or know it exists.

That’s a wrap! :)

Please tell me if you think I need to add any blogs to my reading list…am I missing anything that is related to PPC marketing?

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