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Turning Over A New Leaf

By shanesnow
Published on November 4, 2008

As you may have noticed, with our switch to Rackspace dedicated hosting, semvironment has launched a new company website and added some outstanding options to our PPC management service.

semvironment’s previous slogan was “Turning Clicks Into Customers,” and whereas this continues to be a primary focus of what we do, we have changed our corporate slogan to “Empowering Advertisers Worldwide.” This is demonstrative of our new focus on giving companies the tools, knowledge, and expert agency management they need to maximize their online marketing efforts and branch out in terms of profit growth.

A couple of our new services include:

  • Website design testing and full-site redesigns.
    Our creative team is now offering more than landing page design for our clients. Now, you can put their creative talents to use in employing a site-wide redesign in order to enhance your users’ experience at your site. The key advantage to a site redesign from semvironment is that before building a whole new site, you can see the results of various design tests that we perform through paid search test campaigns. This way we can ensure that the new design we roll out maximizes your conversions, both organically and through PPC efforts.
  • Increased Analytics Capabilities
    If you AND all of your competitors use Google Analytics, then you are all receiving the same data. Seize an advantage by utilizing our professional analytics and event tracking systems, which we deploy with dual intensity. Using both Google Analytics and another system, such as AWStats, we empower you with more information, so you can come out on top of your PPC competitors. Additionally, we enable you to track specific page and form events, goals, and variables, so you can discover how much of your form users complete before they abandon them, or what specific things cause visitors to leave before the conversion happens.
  • Free PPC Education and Knowledge suite.
    We’re going to be releasing several series of educational manuals, tutorials, case studies, and white papers in the coming weeks in order to empower you with the facts and knowledge you need to create and manage your own campaigns. Of course, we are still offering full-service management for larger clients, but we’re shifting our focus to helping the start-outs and the smaller companies effectively manage themselves, while we invite advertisers with expansive campaigns and large ad budgets to take advantage of our management, design, and analytics services.
  • Custom PPC Management Consulting For In-House Teams.
    Planning on having your own in-house marketing team manage your paid search efforts? Let semvironment train them in the best practices in account setup, management, reporting, and testing. We work with your team by showing them our step by step process as we create your accounts and get your PPC campaigns up and running. We build a customized blog with the step by step procedures that your team will follow for your specific campaigns in your specific industry, and we let them follow along as we manage your account for 2-3 months before handing everything over to them. In this manner, your team will have the best mentorship and training it can receive and gain a competitive edge on your competition - even those that are hiring full-service agencies.

We invite you to check out our new website and comment on the new services we are offering, as well as our sparkling new design. We hope to hear from you soon!

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