Taking Advantage of Gas Prices with PPC
With the economy in recession and gas prices soaring, one might assume that the Internet economy could slump as well, meaning dwindling profits for many businesses. However, as Yahoo! pointed out in their search marketing blog post, Making Lemonade out of Lemons, high gasoline prices actually could mean more online traffic and even sales.
PPC managers, both those in-house and with agencies, can take advantage of high gas prices through their ad copy. Because gas prices aren’t just economically tough, but also take what one Texas news station calls an “emotional toll,” ads focusing on gas-saving benefits may see great results.
Yahoo! gives the example of running cookware ads that stress the savings and ease of cooking at home rather than driving to a restaurant. But even simply using phrases like “Save On Gas. Buy Online!” may evoke an emotional response from potential customers.
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