Steal Your Competitor’s Link Building Strategies In 3…2…1…
Ok, I’m not a huge SEO buff but I like to engage in an SEO debate occasionally and I LOVE finding a new way to utilize some of the coolest SEO Firefox Add-ons out there…so here is how I use SEO Quake to quickly steal a competitor’s link building strategy:
(You will need to install/enable the most recent version of the SEO Quake Firefox Add-on, then follow these instructions.)
1. Visit siteexplorer.search.yahoo.com. (DO NOT SIGN IN – Signing in, oddly enough, doesn’t let the SEO Quake tool operate like we want it to for this activity…)
2. Type in a competitor’s url and click Explore URL.
3. Click on your competitors Inlinks to view them. Yahoo! will return 100 Inlinks on the first “inlinks results page”.
4. Use the drop down menu’s directly underneath the Inlinks to Show Inlinks Except from this domain to: Entire site…and it will take a moment for your SEO Quake tool to load.
5. Click Request Parameters.
6. Sort the 100 inlinks using any parameter that portrays the most authority for your industry.
Use the arrows underneath the Request Parameters button to sort the links:
You can sort by PageRank, Google Index, Yahoo! Links, Yahoo! Link Domain, MSN Index, Alexa Rank, Age (YES!), and Del.icio.us.
Site Explorer Natural Results for my research on PepperJamSearch.com -
Judging by these inlinks, I could safely bet that PepperJamSearch.com is engaged in some link buying and regular blog comments.
Site Explorer Results After Sorting by Alexa Rank -
They are also using press releases (something I need to start doing) and consistently posting blog comments.
Site Explorer Results After Sorting By Site Age -
After sorting by age we notice the consistent use of press coverage, we see some sponsorship back links here too, and more blog participation/comments.
Note how the SEO Quake add-on sorted the results by the parameter I chose and the ranking changed. You can actually do this on a regular search engine with SEO Quake too! I use it on Google results all the time.
7. Start analyzing your competitor’s back links to determine their linking strategies – it is easy to find the % of their back links that are blog comments, PAID LINKS, naturally requested links, link bait links, etc!
8. Export Yahoo!’s back links report into a TSV file (using the export function in the upper right) and start color coding your spreadsheet when you get the links/request the links/pay for the links/review the links/etc!
That’s how you can quickly steal your competitor’s link building strategies.If you enjoyed this post, make sure you subscribe to my RSS feed!