Just a quick reminder today:

Research your competitor’s ad positions, ad text, keywords, etc.

We like to use SpyFu.com for some of this information. They will give you limited information for free but it’s better than no information at all. Just remember that the data is relatively old and can be inaccurate.

After you research your competitors, start testing the techniques and budgets they have for their ads. Figure them out and improve upon the errors or flaws they have. Testing is another way to set yourself apart from your competitors.

You can tailor or take the information we post on this blog and test it any way you like. Your industry might take one technique and fly or it could sink - you’ll obviously want to stop a test if it is sinking.

If you enjoyed this post, make sure you subscribe to our RSS feed or get email updates whenever we post anything new!

• What Pages Should You Test First?
  I attended my first webinar yesterday and I have to admit I was pretty impressed. I'm going to start attending more and blogging about the...
• Live Blogging A Webinar: Website Optimizer - What Should I Test?
  Webinar: Website Optimizer - What Should I Test? Host: Tom Leung - Google Website Optimizer Guest Presenter: Bryan Eisenberg - Future Now (blog is at...
• Enhanced Keyword Research Tool Emerges For AdCenter
  Microsoft redesigned its AdCenter keyword tool in August as part of its most recent update to its pay per click advertising program. The tool provides...
• Blogging Hiatus Schedule, Upcoming Book, Company Updates
  It's an honor to write for a powerful audience like you. Readers are the best reason for us to share our thoughts, ideas, opinions and...

More articles in General PPC»