PPC Roundup for Monday through Thursday 4/7/08 - 4/10/08

Today - every Friday - is a big review/reporting day for semvironment…so there won’t be any commentary today:

Official Blogs

AdWords

Tips from our industry newsletters

Yahoo! Search Marketing

Get AMP!’d

adCenter

Keyword Match Types

Search For More Traffic & Conversions From Within!

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Conversation Marketing

5 Lessons Religion Can Teach Internet Marketers

How To: Get A Derailed Internet Marketing Project Back On Track

Future Now’s GrokDotCom

Bryan Eisenberg on Using Personas to Improve Sales

Stop Paying for Bad Keywords in Three Steps - “Must Read!”

Marketing Experiments

What “ugly duckling” landing pages can teach us - “Must Read!”

Own Page One - Pure Visibility

Stop trying to use Pay Per Click for branding

PPC Hero

Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics - “Must Read!”

The Clix Marketing Blog

The Best Content Keyword List Method: The Files

The Invesp Blog

Challenges of optimizing an enterprise e-commerce website

Sales pages review

the PPC Book

Adwords Call Tracking

The Search Insider

(4 Letter) Keyword Insertion - “Must Read!”

Social Media/News Feeds That Posted Stuff Related to PPC -

Search Engine Land

Spy On Competitors, But Don’t Copy Their Mistakes - “Must Read!”

Yahoo To Acquire IndexTools Web Analytics Service

Confirmed: Yahoo To Test Google AdSense For Search Ads

Study: 80-Percent Of Searches Or Informational, 10% Are Navigational & Transactional

Search Engine Roundtable

Will PPC Ever Reach a Tipping Point?

Is Google AdWords Really Enforcing The URL Policy? No!

SearchEngineWatch

A Look at Demographic Bidding for AdWords

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