Free PPC Management Tools

We compiled a list of the most useful tools that you can use in your PPC arsenal. All of them are free (although some have a paid version as well). Download them, share them, review them, and give us feedback!

Featured Tool

PPC Management for Firefox. “Lets you monitor your PPC account stats from the toolbar of Firefox! It also lets you do keyword research and update your campaigns without having to log into AdWords.” This extension is a must-have!

Competitive Research Tools

Amazing all-around competitive research tool. “SEMRush uses 25 million of most popular and expensive keywords to analyze Google search results. SEMRush can show you keywords for any domain that ranks high enough to be in the top 20 search or Adwords results.
Spy Fu. Get an idea of what terms competitors are buying and how much they’re spending. “Spy on your competitors online. Download competitors’ keywords and Adwords.”

Management & Testing Tools

Link Notification WordPress Plugin. “Tracks the websites and pages you link to in your blog and sends an email message to that website owner/administrator notifying them of your link. You have the option of selecting which links not to send notifications to before you send all that love out! It’s like tipping your hat to someone when you give them a link. Hopefully this will encourage them to visit your blog or even subscribe or link back!”
PPC Management for Firefox. “Lets you monitor your PPC account stats from the toolbar of Firefox! It also lets you do keyword research and update your campaigns without having to log into AdWords.” This extension is a must-have!
Blair Gorman‘s Very Cool Multivariate Ad Tester. “Groundbreaking New Tool Allows You To Simultaneously Test Many Aspects of Your Online and Offline Advertisements”

Keyword Research Tools

Keyword Research WordPress Plugin. “This tool for wordpress is a plugin that allows you to gather keyword suggestions from Google, KeywordDiscovery, and WordTracker simultaneously while you make entries on your blog. It’s very helpful in optimizing your blog posts for relevant search terms. View screenshots and instructions here. Download it for free!”
SEO Book’s Wordtracket Keyword Suggestion Tool. “Discover what keywords you should be targeting.”
Google Adwords Keyword Suggestion Tool. Now tells you estimated traffic volume, average CPC, and other useful data. “Use the Keyword Tool to get new keyword ideas.”

For a comprehensive list of even more PPC Management Tools, PPCBlog.com has some great resources!

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