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Pay Per Click Advertising: Weekly Roundup

By jameszol
Published on November 9, 2007

This week was a great week for PPC news. I will typically cover a quick roundup from the major ppc platforms and the blog posts from the bloggers/companies we admire - enjoy!

Official Blogs -

AdWords

AdWords has a good Optimization Tips series going on right now. This week they discussed and encourage using negative keywords to improve ROI.

I haven’t used AdWords radio advertising yet - Clear Channel radio has given AdWords users access to guaranteed inventory so we can advertise on more than 1,700 AM/FM Radio Stations.

The big news this week - Updates to Site Targeting: Placement targeting is the new term for site targeting in AdWords.

There was a recent recap on the basics of Min CPC, Max CPC, and Avg. CPC.

Overall it was a busy week for the Google AdWords team.

Yahoo! Search Marketing

You can attend a popular webinar about Holiday How-To’s Here.

Yahoo! has been writing an excellent series on how to improve Ad Quality - we had another addition to that series this week with a quick guide to understanding and improving your quality index.

Live Search’s (MSN) adCenter

Learn how to write great travel ads for adCenter.

Find interesting trends and tips on writing ads for the financial services sector.

Posts from the people/bloggers/companies we admire -

Aaron Wall

VIDEO - Intro to PPC Marketing Using Google Adwords, Yahoo & Microsoft

Marketing Sherpa

Awesome Sample of Marketing Sherpa’s Landing Page Report (The full version costs about $500 but this is a great sampling and education as is.)

MindValleyLabs (Vishen) (A personal favorite blog of mine…awesome tips and advice.)

Google AdWords Tips | General vs. Specific Description

Some People Write Headlines. Others Write GREAT Headlines. Which are you?

Google AdWords Tips | Let Your Customers Finish The Story.

Search Engine Land (Another personal favorite…lot’s of authoritative posts.)

Google AdWords Manager Defined Spend (MDS)

The Mysteries of Ad Quality Revealed (Yet Again)

Coming Soon: Block Domaining Ads From Google?

SEOmoz

Yahoo! Panama - An Interview with Mona Elesseily (I thought this was great - I am going to buy this book for my office. Thanks SEOmoz for interviewing Mona!)

the PPC Book - Jeff Hudson

Google Analytics vs. Adwords data (A great explanation about the differences in reporting, thanks Jeff!)

That’s it for me this week folks - have a great weekend and come back for more on Monday!

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