Pay Per Click Advertising: Weekly Roundup

By jameszol
Published on January 4, 2008

Official Blogs

AdWords

Our top 10 of 2007

Yahoo! Search Marketing

What Quality Index is… Not

Live Search’s adCenter (aka MSN)

adCenter Blog Nostalgia – A Look Back At 2007

UK Base Rate Changes – Effective as of January 10th 2008

Favorite posts from the people/bloggers/companies we admire -

97th Floor

The Most Important Part Of Business That People Give Up On The Quickest – Excellent thought about reputation management for ’08 – I would like to add that purchasing branded terms or damage control terms in sponsored search results can also help boost a brand with a negative search reputation.

Aaron Wall’s SEO Book.com -

Which Hurts the Credibility of the SEO Field More? … – I loved, and agree with, the statement about “creating a market for lemons”.

Copyblogger -

If Content is the New Advertising, What Does Your Advertising Say About You?

Why Great Copy is a Conversation, Not a Soliloquy

ExpertSEM -

PPC Handy Man’s New Year’s Predictions

GrokDotCom.com -

Why Your Conversion Rate Matters More Tomorrow – This is reputation management at it’s finest…

Marketing Lessons From Apple

Marketing Experiments Blog -

Examples of Good Value Propositions – This is part of an excellent series that is linked to in the first couple paragraphs of the post…I recommend reading the entire series. It’s very informative.

Search Engine Land -

Pew/Internet Study Finds Most Americans Get Their Answers From the Internet – Yay! :)

Ask Sponsored Listings Gives Click Fraud Reimbursements – Reimbursements are in the form of future clicks/future advertising…not cash.

This was an excellent way to begin the new year – we’re tracking/reading a total of 40 blogs in the industry/related to the industry. We are striving to build a comprehensive roundup for the pay per click industry – if you know of any blogs we should be reading, please let us know in the comments.

That’s a wrap for the PPC industry this week!

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