Pay Per Click Advertising: Weekly Roundup

Official Blogs


Introducing the AdWords Local PlusBox - I love it, I think this is an awesome feature for local business ads.

Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

New options and a new look for location targeting

Yahoo! Search Marketing

Search and Display: Perfect Together

What’s a DMA®?

Get Trendy

Understanding Bids and Budgets

Live Search’s adCenter (aka MSN)

Register for the adCenter Add-in Beta for Excel 2007 - I’m excited to use this!

Announcing the launch of the Microsoft adExcellence Accreditation Program

Ad Copy Tips For Gadgets & Technology Products

Favorite posts from the people/bloggers/companies we admire -


58 Killer Offers: Raising Response and Lowering Risk - Part one of this series. I love these offers - they help make great headlines and calls to action.

Offers That Reduce Price and Increase Urgency - Part two of the 58 Killer Offers series…

Marketing Experiments Blog

Why do visitors abandon landing pages? - I love anything that has to do with behavior, psychology, and research…great insight!


Google AdWords Tips | When Click Through Rate is Better but Conversions are Worse

Google AdWords Keyword Matching

PPC Blog

13 Myths of Pay Per Click - Yes!

Search Engine Roundtable

Several of these are live coverage blog posts from SES or Pubcon…

PPC 101 – Beginner to Intermediate Level

Managing Automated PPC Bid Management

PPC Advertising on Influential Blogs and Social Media

Telephone Numbers Are Allowed in Google AdWords Ads - YES! This is new and we’re excited to test it out - it probably won’t affect some industries while it might prove profitable for others…this is a great discussion topic.

PPC Hero

Quick Fixes to Some of PPC’s Most Common Problems: Part One

That’s a wrap for the week of December 1 through December 7, 2007!

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