Pay Per Click Advertising: Weekly Roundup


Official Blogs

AdWords

Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

What’s new with mobile ads - I didn’t realize the mobile search ad market was so small…I’m excited to test the new AdWords Business Pages for mobile ads!

Yahoo! Search Marketing

Fine-Tuning - The new campaign tune-up tool sounds great. We will be putting it to the test soon and we’ll let you know what we think about it.

Live Search’s adCenter (aka MSN)

Playing Cupid? - How to Write Delicious Dating Ad Copy

Favorite posts from the people/bloggers/companies we admire -

Aaron Wall (SEOBook.com)

Do You Design Banner Ads? - One thing I love about Aaron’s posts are the great comments. Aaron is a great conversation starter and he has a very smart audience that participates regularly.

Copyblogger

7 Warning Signs That You’re Drunk on Your Own Words - Shoot, I think a couple posts every week fall into the “drunk” category…

The Myth of the Long Tail and the True Value of Blogging

Marketing Experiments Blog

Happy Black Monday! Will you get your share of $700 million today? - Interestingly enough, a report I read earlier this week said that $733 million was spent on Cyber Monday. Good predictions and thoughts in this blog post.

PPC Discussions

Maximize Your Holiday Sales With adCenter - Jeremy, I wish you would write a few more blog posts each month :)…great post and I too focus too much on AdWords when adCenter ROI is great for 90% of our clients - it’s just a VERY low volume resource.

Search Engine Land

Optimizing Bids By Day & Time Can Dramatically Increase Your ROI

Search 3.0: The Blended & Vertical Search Revolution

Google AdWords Tests Campaign Template Feature For My Client Center Users

The Anatomy of a Google Search Result

Yahoo Contextual Ads To Power “Ads For Adobe PDF”

Search Engine Roundtable

How to Import Campaigns from a 3rd Party to Yahoo Search Marketing

Canadian Google AdWords Advertisers Change to US Dollar But Take Hit Anyway - I thought this was an interesting strategy that I hadn’t considered before…loved the insight!

Reviewal Time Frame for Google Image Ads

SEOmoz

Hiring Search Marketers? Five Interview Questions You Should Ask PPC Candidates

Whiteboard Friday - “Say It Ain’t Sullivan” Part I: Facebook Revolution? - Awesome discussion between Rand and Danny about Facebook ads vs. Search Marketing. Part 1 of ???

BONUS: Whiteboard Friday - “Say It Ain’t Sullivan” Part II: Search 3.0 - Rand and Danny continue their discussion on various search topics. This video is part 2 of about 4, 5, 0r 6 videos they will post during the next week while everybody is at PubCon.

Bruce Clay Newsletter - A break away from the regular blogs…we just received this via email today and I thought the feature story was great. It was about Mastering PPC Management - covering the extreme importance of a live PPC Manager vs strictly using PPC software. One of my favorite quotes was this one in the intro paragraph: “PPC management software is useful for handling simple, repetitive tasks, but much like the scarecrow, it has no brain. It can help run bids, but it is not going to make suggestions on ad copy or make sure your account is set up properly.”

That’s it for pay per click advertising during the week of November 24 through November 30, 2007!

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