FeedPay Per Click Advertising Tip #14 - See Your AdWords Quality Score
This is our first mini screen recording production. 
We hope you enjoy it!
AdWords describes their quality score formula in a couple different places…my favorite sentences in these documents are:
“your account’s historical performance, and other relevance factors.”
There are a ton of ‘other’ factors…lol.
“Quality Score is a dynamic variable assigned to each of your keywords.”
Dynamic means it changes for every query…which is ok - and it’s usually why you want to make sure you target phrase and exact match terms as well as super long tail 1 or 2 per year queries.
“The formula behind Quality Score varies depending on whether it’s calculating minimum bids or assigning ad position.”
So there are two different formulas that are connected based on ‘other’ factors…sounds complicated.
Google gives us some indication of what each of the formulas are here. Check it out - it really is quite useful despite the ‘black box’ parts of the document.
Dave Davis at redfly marketing wrote an excellent piece listing 10 ways you can increase your quality score.
Another excellent post called AdWords Quality Score FAQ can be found at PPC Discussions.
If you enjoyed this post, make sure you subscribe to our RSS feed or get email updates whenever we post anything new!
Related posts:
-
AdWords Quality Score Changes To Go Live Worldwide
As we recently reported, Google AdWords has announced three big changes in its pay per click advertising program concerning quality score and bidding. The AdWords Team... -
AdWords Broad Match Quality Score Woes
As Search Engine Roundtable reported earlier today, Google AdWords only uses exact match data in order to compute your quality score. So your quality score... -
Pay Per Click Advertising Tip #9 - Google AdWords Geo Targeting Basics
Geo-targeting is a good buzz word for local businesses. In fact, we run into local businesses every day that completely dismissed the idea of marketing... -
Pay Per Click Advertising: Weekly Roundup
BIG retail week and Thanksgiving kept a lot of PPC bloggers busy away from the computer... Official Blogs AdWords Industry newsletters for the holiday season...
