Pay Per Click Advertising Roundup for Wednesday through Sunday 2/27/08 – 3/2/08
Wow! What a crazy week – I am getting busier by the minute. I’m grateful to be busy serving customers, hiring new people, working on tool/software betas and more! I love this industry and I hope you enjoy this roundup:
Yahoo! Search Marketing
Search Is Opening Up – I am excited to see the impact on ROI this might have with organic search…I love the yelp example in this post, very clickable.
Boost your adCenter traffic with Microsoft Content Ads – Content ads definitely drive a little extra traffic but we are having a hard time gathering enough data via Microsoft Content Ads to determine where it is promising vs not promising…but adCenter has been reliable as far as ROI goes – albeit a very very small conversion volume compared to Yahoo! and Google.
Negative Keywords – It’s All Positive
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
How to create a Negative Keyword list – A quick ‘how-to add negative keywords‘ guide for each of the 3 major players.
Handier Than Hobbits: Why You Need An Internet Marketing Pro – The title says it all…
Future Now’s GrokDotCom
How to Prioritize Your Optimization – Excellent post that outlines what should be optimized first. “Must read!”
International PPC Campaigns: How to Target Outside the US With Success
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
Selling PPC Services: How to Present PPC to C-Level Executives
Social Media/News Feeds That Posted Stuff Related to PPC -
Contextual Advertising Best Practices: Banners and Video AdsIf you enjoyed this post, make sure you subscribe to my RSS feed!