Pay Per Click Advertising Roundup for Wednesday 2/20/2008
Healthcare and Real Estate Industry Knowledge Centers – These knowledge centers carry a few very valuable insights into whatever trade or industry they represent…
Register for upcoming adCenter Beta and Pilot Programs – Test new adCenter products before they’re released to the public.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
(EMP) E-Marketing Performance
Re-Evaluate Past PPC Success For Future Success – Dust off those old campaigns and see if you can find new ways to test your current campaigns…great post!
Keyword Research for Bloggers – This is a “must read” 5 part series!
Search Engine Land
Eight B2B Landing Page Conversion Tips – “must read”
The Art Of Growing An In-House Search Marketing Team
Search Engine Roundtable
Google AdWords Still Using Past Searches To Display Target Ads – I have seen this before and it feels irrelevant and annoying, especially when the two topics are completely unrelated…that’s a personal opinion.
Google Will Hide Ads If You Don’t Like Them, Well Kind Of – Sometimes it takes a lot of refreshing to get rid of the ads placed above organic results…how often will a regular user refresh their search results?
Small Business SEM
Search Online, Buy Offline Has a Long Way To Go – I didn’t realize that so few e-retailers do not readily offer an in-store pick up option to something purchased via the web…a thought provoking post!
Improve your conversion rate – with one click! – I concur with the thoughts in this post. Double check your campaign settings and opt out of the content network. If you choose to run a content advertisement, do so in a separate campaign so your statistics aren’t skewed by search networks.If you enjoyed this post, make sure you subscribe to my RSS feed!
PPC for Beginners
Students have been dropping by the office more and more as the year moves along…they are looking for internships, jobs or simple career advice....