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Pay Per Click Advertising Roundup for Tuesday 2/26/08

By jameszol
Published on February 27, 2008

Official Blogs

AdWords

Webinar: Website Optimizer, What Should I Test?

Yahoo! Search Marketing

Reserve Prices - This is VERY big news…”must read”!

adCenter

Your questions answered: contacting adCenter Support

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Future Now’s GrokDotCom

Hidden Secrets of the Amazon Shopping Cart - “Must Read!” Excellent post about the changes and tests that Amazon did with their Shopping Cart.

Google Analytics Blog by Mangold Sengers Analytics

5 tips for getting the most out of Google Analytics - Good, basic tips.

Occam’s Razor by Avinash Kaushik

Lack Management Support or Buy-in? Embarrass Them! - “Must read!” You will find a list of ways to embarrass management in this post - and it’s not the humiliating kind of embarrassment either, it’s constructive.

PPC Hero

PPC for B2B: Real World Recommendations You Can Use - Basic sage advice from PPC Hero regarding PPC for B2B. “Must read!”

the Clix Marketing Blog

Download the World’s Largest Negative Keyword List - “Must Read!” Awesomely huge list of negative keywords to download and a pretty nifty tool for writing ads. Great finds!

The Invesp Blog

Which converts more: Long copy vs. short copy - This is an old argument because it always “depends” on a variety of factors. This is a good post with a step by step way to determine what might work for you.

the PPC Book

What would you do? - Jeff weighs in on the report that Google’s click volume dipped below Wall Street expectations in January.

User Effect

Top 5 Lessons from AdWords Training - Dr. Pete is now an AdWords Qualified Individual so he weighed in on what his favorite lessons were from the training. Like Dr. Pete, I went through every single learning module possible in Google’s training when I first started and found some lessons very bland while others were very useful.

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