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Pay Per Click Advertising Roundup for Friday, Saturday, and Sunday 2/22/08 - 2/24/08

By jameszol
Published on February 25, 2008

Official Blogs

Yahoo! Search Marketing

More is Better - Hooray! There is an increase in the negative keyword limit from 50 to 250.


Brand Vs Generic Keywords - This post doesn’t really pit branded keywords against generic keywords - it discusses the viability of both and why you probably should use both in an account. Well written post, a “must read”!

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

(EMP) E-Marketing Performance

Write for The Three Types of Readers - Which audience are you targeting: researchers, shoppers or buyers?

Bruce Clay, Inc.

Microsoft Leads Advertisers Into This Decade

Conversation Marketing

Google Analytics Tagging Demystified - A well written “back to basics” post that walks us through properly using tags in urls.

Future Now’s GrokDotCom

Website Optimization Starts With a Hypothesis - Ron hits us up with an awesome “must read” follow up post to his previous post titled “Let Visitors Design Your Site For You”.

Google Analytics Blog by Mangold Sengers Analytics

Google Analytics vs. Urchin 6 vs. Urchin 5 - Great chart that compares GA with Urchin 5/6.


9 Deadly mistakes of e-commerce sites - These are only deadly if your intent is to make sales. :) Seriously though, if you want your paid search traffic to convert you should take a look at this post…even if your site is doing well, it never hurts to read posts like this to see if you can conduct a test and improve a little bit.

WPromote Search Insider

Girls Rule The Internet. - Very interesting to see who is more active on the web and I will be the first to admit that I probably overlooked the demographic correlations quoted in this article…excellent post!

VKI Studios Blog

Is Google Analytics Taking Over the World? - The numbers in this post almost look too close to call. I think one key takeaway is that over 30% use more than one application…that tells me something is missing or it tells me that a real competitive edge can be obtained by combining a variety of Analytics suites instead of relying on one like most competitors do.

Social, News, Forum Blogs or Site Posts that relate to Pay Per Click Advertising -

Search Engine Land

Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values - VortexDNA

Is The Time Ripe For Search Marketing Standards?

The Secret Of Large Term Lists (It’s All In The Bidding) - A “must read” post!

Search Engine Watch

Google AdWords Contextual Advertising Mystery Solved - A “must read” post!

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