Pay Per Click Advertising Roundup 1/19/08 - 1/25/08
First, a few additions to the blog format for semvironment that I’m confident you will enjoy -
1. We will start trying to report and link to newsworthy headlines as soon as they occur.
2. We will initiate a Pay Per Click Makeover series similar to the Landing Page Makeover Clinics on Copyblogger. We will outline the details of that next week! This is probably the most exciting change we are making for now.
3. Daily PPC Roundups - instead of these huge, hard to digest posts we will initiate daily roundups…we might miss a day or two here and there but we are going to strive for digestible roundups even if one day is relatively inactive as far as posts we would recommend reading.
Here we go - a nice big roundup for the week because I didn’t get time to do a couple roundups during the week!
Demographic bidding beta test - I think this is simply a re-release of a capability that was somewhat already built in…but it is or can be a good benefit to AdWords and advertisers to push that capability as a more comprehensive feature.
Three More Conversion Optimizer Webinars - Definitely something worth attending. We will be in on one or two of them!
Google Content Network Tips: Optimizing for a content network audience - I love it when tips come straight from the source, even if it is a bit basic for advanced ppc marketers.
Latest Retail and TechB2C Industry Newsletters
Yahoo! Search Marketing
A Smarter Start - I don’t know if this is a copycat move to Google’s recent AdWords textbook release. Even if it is, that’s fine with us! More information usually contributes to better decision making.
How Do You Solve A Problem Like adCenter Account Structure? - I thought this meant something completely different…I was hoping they were going to address their poopy UI.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
How to Select a Paid Search Management Application - Awesome and well-informed post about what to consider when looking for a paid search management application.
All I Need to Know About Internet Marketing I Learned from David Ogilvy
How to Gain Instant Exposure With Search Advertising
Future Now’s GrokDotCom
Does Your Website â€œShow-up and Throw-upâ€?
Are You a Call to Action Lefty?
Add-to-Cart Buttons: Stuck in the Middle With You
The number one threat to conversion - I usually ignore the AMA webinars…maybe I’ll pay more attention because the content of this one looked very appealing and high quality.
Hot or not? Your online reviews will give you clues - Nice set of stats in here regarding some usability factors to consider.
Donâ€™t Waste Your Value Proposition
Landing Page Optimization - Targeted Headlines Alone Can Easily Double Your Conversion Rate - It is a sad fact that the majority of businesses do not consistently test their landing pages to increase conversions.
Search Engine Land
Taking The Fear Factor Out Of Paid Search For Small Businesses
Search Engine Roundtable
Companies Spending Too Much on Vanity Search Ads?
Microsoft adCenter Requiring Advertisers To Increase Bid Prices
Your Users Aren’t Intuitive, Which is Why Your Forms Need to Be
The last interaction - I love this line of thought. I’m a big believer in great impressions from the beginning to the end and beyond.
Learn How to Think and Search Like Your Customers - Intro to a very informative and helpful five post series.
How to Write Ad Texts that Promise and Landing Pages that Deliver - Post 1 of 5.
How to Predict When Your Traffic Will Drop and Ways to Prevent It - Post 2 of 5.
How to Use Analytics and Reports to Get to Know Your Customers Better - Post 3 of 5. Yes! I love almost anything to do with Analytics…great post!
How to Fit General Keywords into a Profitable Campaign Post 4 of 5.
How to Use Long Tail Keywords to Target Searchers When Theyâ€™re Ready to Buy Part 5 of 5.
When Is Usability Bad for Business? - I liked Dr. Pete’s thoughts on pricing…I never thought of the fact that pricing that is accessible on a site could put certain target audiences into a bargain shopping mode.
That’s a wrap. Have a great weekend!
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