Pay Per Click Advertising Roundup 1/12/08 - 1/14/08
I am already thinking that I’ll do a few roundups each week but probably not daily ones like I originally planned.
Official Blogs
AdWords
Sign up for the Conversion Optimizer online seminar
Google Analytics 101 (Part 1) - Back to the very very basics of Google Analytics.
Yahoo! Search Marketing
The Three Biggest Mistakes in Search Marketing - Good advice to beginning search marketers/small business owners.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
10e20
Paid Search For Big Sites - Great read, good advice.
Aaron Wall’s SEO Book.com
Yahoo! & Microsoft Still do Not Understand Marketing
Future Now’s GrokDotCom
Infomercial Techniques that Work (or Your Money Back!) - Sometimes long, infomercial copy works where short copy doesn’t…
Old Navy’s New (E-commerce) Tricks
Matt Cutts
How to dynamically adjust an iframe’s height - This tip is particularly useful for advertisements…as far as I know, most of the major content networks like Yahoo! or Answers.com uses iframes for their banner advertisements.
MindValleyLabs
Google AdWords Tips | Another day of 100% Improvements…
Occam’s Razor by Avinash Kaushik
Is Conversion Rate Enough? It’s A Good Start, Now Do More! - I thought the exit survey tip is an excellent idea.
Search Engine Land
Website EKG a Must for ROI
RedFly Marketing
7 Tips For Finding & Expanding Your Negative Keywords - Negative keywords are an integral part of most campaigns…nicely authored article!
SEOmoz
Four Ways to Enforce Your Copyright: What to Do When Your Online Content Is Being Stolen
Designing to Make Customers - Awesome usability post that is very applicable to paid search marketing.
Small Business SEM
What Does Your PPC Ad Say About You?
Clix Marketing
Top 6 Sites for Offering or Finding Great SEM/SEO Jobs
the PPC Book
WWJBD to Optimize Your Clients - Humorous but true.
Pure Visibility
Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle
User Effect
Visitors Aren’t Just A Metric - I wholeheartedly agree with Pete. It helps to write like you’re addressing a real audience…these daily roundups probably don’t measure up.
VisualRevenue
Your most popular page is likely NOT to be your most popular page - I really enjoyed this post…I’m a new subscriber!
That’s a wrap for the past few days…I can’t imagine doing a weekly roundup anymore! Enjoy!
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