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Pay Per Click Advertising Roundup 1/12/08 - 1/14/08

By jameszol
Published on January 15, 2008

I am already thinking that I’ll do a few roundups each week but probably not daily ones like I originally planned. :)

Official Blogs


Sign up for the Conversion Optimizer online seminar

Google Analytics 101 (Part 1) - Back to the very very basics of Google Analytics.

Yahoo! Search Marketing

The Three Biggest Mistakes in Search Marketing - Good advice to beginning search marketers/small business owners.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -


Paid Search For Big Sites - Great read, good advice.

Aaron Wall’s SEO

Yahoo! & Microsoft Still do Not Understand Marketing

Future Now’s GrokDotCom

Infomercial Techniques that Work (or Your Money Back!) - Sometimes long, infomercial copy works where short copy doesn’t…

Old Navy’s New (E-commerce) Tricks

Matt Cutts

How to dynamically adjust an iframe’s height - This tip is particularly useful for advertisements…as far as I know, most of the major content networks like Yahoo! or uses iframes for their banner advertisements.


Google AdWords Tips | Another day of 100% Improvements…

Occam’s Razor by Avinash Kaushik

Is Conversion Rate Enough? It’s A Good Start, Now Do More! - I thought the exit survey tip is an excellent idea.

Search Engine Land

Website EKG a Must for ROI

RedFly Marketing

7 Tips For Finding & Expanding Your Negative Keywords - Negative keywords are an integral part of most campaigns…nicely authored article!


Four Ways to Enforce Your Copyright: What to Do When Your Online Content Is Being Stolen

Designing to Make Customers - Awesome usability post that is very applicable to paid search marketing.

Small Business SEM

What Does Your PPC Ad Say About You?

Clix Marketing

Top 6 Sites for Offering or Finding Great SEM/SEO Jobs

the PPC Book

WWJBD to Optimize Your Clients - Humorous but true. :)

Pure Visibility

Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle

User Effect

Visitors Aren’t Just A Metric - I wholeheartedly agree with Pete. It helps to write like you’re addressing a real audience…these daily roundups probably don’t measure up. :)


Your most popular page is likely NOT to be your most popular page - I really enjoyed this post…I’m a new subscriber!

That’s a wrap for the past few days…I can’t imagine doing a weekly roundup anymore! Enjoy!

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