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What Google’s Flash Indexing Means for PPC

July 1st, 2008

With the announcement yesterday that Google now has improved indexing for Flash websites, the SEO world may see changes in the not so distant future. According to Google Webmaster Central, the new algorithm in place can index “All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in… Continue reading What Google's Flash Indexing Means for PPC.

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Keyword List Management

July 1st, 2008

David Szetela, the ‘godfather’ of ppc, interviewed me yesterday for the PPC Rockstar show on webmasterradio.fm.

It’s been archived now so you can listen to the show for free here!

I’m slicing up the slide show that we discussed in the show to give more details and I will be posting a series of 5-7 minute videos on expanding and contracting your keyword list…

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Google Affiliate Network!

June 30th, 2008

AdWords announced The Retirement of the Pay-Per-Action beta because of the new Google Affiliate Network:

“The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for… Continue reading Google Affiliate Network!.

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Overture Keyword Tool Is Finally Extinct

June 30th, 2008

Barry Schwartz noted a couple days ago and again today on Search Engine Land that the Overture Keyword Tool is finally gone for good. Barry emailed Yahoo! and they confirmed that the tool is not coming back.

The original Overture keyword tool site now redirects you to Yahoo! Search Marketing.

Now you have to get a Yahoo! Search Marketing account to get an idea about how… Continue reading Overture Keyword Tool Is Finally Extinct.

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Congrats to Giovanna at PPCBlog.com

June 30th, 2008

Giovanna, wife of SEObook’s Aaron Wall, launched the website, ppcblog.com yesterday, and choruses of cheering Internet marketing nerds erupted from cubicles around the world. After reading great material that Giovanna has contributed at SEObook, like The Blogger’s Guide to Search Engine Optimization and her reviews of conferences like PPC Summit, it was only a matter of time before she dove all the way into the PPC… Continue reading Congrats to Giovanna at PPCBlog.com.

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On WebMasterRadio.fm Today!

June 30th, 2008

David Szetela, of Clix Marketing and SEW fame, interviewed me today on WebMasterRadio.fm’s PPC Rockstars show - it was an awesome experience.

I think the show will air at 4pm EST! :)

After it airs, I’ll post a more detailed video including the slides we talked about on the show and a walk through of some of the techniques we discussed.

The topic was “Keyword List Management”…

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Everything You Need To Manage Your Life

June 25th, 2008

Just Kidding!

We’re proud to announce a new forum that is 100% dedicated to pay per click management - assuming you already know about pay per click advertising but have questions or want to bounce ideas off other pros in the industry then you need to register and participate at… Continue reading Everything You Need To Manage Your Life.

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New Look!

June 24th, 2008

The new look is what we are. :)

Fresh, vibrant, green and fun!

Shane Snow is the genius behind the new design - and in fact, we have given him a new official title to add to his box of titles - lol - he is now our copywriter and creative director. That’s really where his best experience and expertise is…he has already rewritten some of our ads for clients and… Continue reading New Look!.

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Tobias Joins The Team!

June 16th, 2008

Tobias D Pimentel – Marketing Team
Coming over to the company from a management position at Verizon Wireless, Tobias is thrilled to be joining the semvironment team in June 2008. With several years in customer acquisition and sales, Tobias will add another level of service to semvironment.

Currently, Tobias is a senior level student at BYU-Idaho, and will graduate with a Bachelor’s degree in Business Marketing this year. BYU-Idaho’s business program currently… Continue reading Tobias Joins The Team!.

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We DoFollow Author and Comment Links Now!

June 9th, 2008

Woohoo!

We just became a ‘dofollow’ blog - all author names and links included in comments are now dofollowed…however, there is a caveat to having this privelege. :)

Here are the rules:

1. After 3 useful comments with the same email address, all future comments coming from the same email address will be dofollowed…the author and links within those comments, as long as they’re relevant, will be dofollowed.

2. After you follow rule number… Continue reading We DoFollow Author and Comment Links Now!.

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