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Keyword Research Wordpress Plugin!

July 22nd, 2008

Download another semvironment wordpress creation today and start improving your organic traffic!

Rand just published a “Headsmacking Tip” this morning about the importance of researching and optimizing your blog post titles and content before hitting ‘publish’…and roughly 24 hours before he published the post, I wrote to our lead wordpress programmer about developing a plugin that let’s us do exactly that!

We planned on using the KeywordDiscovery API - and… Continue reading Keyword Research Wordpress Plugin!.

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Link Builder for Wordpress - Download it Now!!!

July 21st, 2008

Introducing the Link Builder for Wordpress

The Link Builder simply tracks the websites and pages you link to and sends an email message to that website owner/administrator notifying them of your link.

Download the Link Builder for Wordpress here

Then watch this video (update: haha - if you turn up your volume, you can hear a ‘darth vader’ breathing… Continue reading Link Builder for Wordpress - Download it Now!!!.

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An Inside Look at Myspace’s New PPC Program

July 18th, 2008

Last week we wrote about the new PPC platform that Myspace came out with, called “Find Your Fans.” This program allows music artists to place banner ads (either their own or from Myspace-provided templates) on the profiles and pages where their defined target audience are likely to be browsing. Advertising musicians pay $0.25 per click.

“Find Your Fans” requires a review and approval from Myspace, so… Continue reading An Inside Look at Myspace's New PPC Program.

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AdWords Adds New Placement Features

July 17th, 2008

If you log into your Google AdWords account you should be getting the following message as of a few minutes ago:

If you log into your AdWords account, click on a campaign, and then click on an adgroup, you’ll see the following new feature:

Until recently, this… Continue reading AdWords Adds New Placement Features.

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AdWords Broad Match Quality Score Woes

July 17th, 2008

As Search Engine Roundtable reported earlier today, Google AdWords only uses exact match data in order to compute your quality score. So your quality score for broad matches is based on your quality score for the exact match that is searched.

Quoting Search Engine Roundtable:
“So, if you are bidding on [blue shoes] and you get a click from a search on [red shoes], due to broad match - then… Continue reading AdWords Broad Match Quality Score Woes.

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Pay Per Click Advertising Tip #14 - See Your AdWords Quality Score

July 15th, 2008

This is our first mini screen recording production. :)

We hope you enjoy it!

YouTube Preview Image

AdWords describes their quality score formula in a couple different places…my favorite sentences in these documents are:

“your account’s historical performance, and other relevance factors.”

There are a ton of ‘other’ factors…lol. :)

“Quality Score is a dynamic variable… Continue reading Pay Per Click Advertising Tip #14 - See Your AdWords Quality Score.

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Google Predicts US Presidential Election Winner!

July 15th, 2008

Well, actually Google itself didn’t, but if AdWords statistics are an indication, John McCain is the most-liked of Internet searchers.

Or maybe the most disliked…

Or just the most expensive as far as Cost Per Click!

We went into the AdWords Traffic Estimator Tool and pitted Senators Obama and McCain against each other in a paid search battle. We got the following results:

Now, McCain’s clicks cost more… Continue reading Google Predicts US Presidential Election Winner!.

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Optimize For Spanish & Portuguese

July 15th, 2008

In response to the recent semvironment post on web marketing in Brazil, Tim Gill, a multilingual seo specialist writes:

I work over at Netconcepts and speak portuguese. I have been invited to go to SMX Brasil to speak on SEO. This is great information that I was not aware of. Brazil is a huge open source IT powerhouse. They have a government that understands the internet and forbade gov… Continue reading Optimize For Spanish & Portuguese.

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Get The Adwords API!

July 14th, 2008

API stands for “Application Programming Interface,” which in normal-people-terms means “A way for you to tap into a program from your own program.” Using APIs, programmers are able to create a variety of desktop applications, website tools, and widgets that interact with various services, such as Google Adwords.

So why should you get the Adwords API? A variety of great applications will continue to emerge, taking advantage of the API… Continue reading Get The Adwords API!.

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Internet Marketing More Important Than Ever In Brazil

July 10th, 2008

Last year, the city of Sao Paulo, Brazil, announced that it would be banning all forms of outdoor advertising. For a city with 20 million people and thousands of businesses, the new law has turned out to be quite controversial, and the change in the scenery very dramatic.

Don E. Schultz, in the June 15, 2008, issue of Marketing News, called the new Sao Paulo “visually peaceful.” But there have… Continue reading Internet Marketing More Important Than Ever In Brazil.

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