Overture Keyword Tool Is Finally Extinct

By jameszol
Published on June 30, 2008

Barry Schwartz noted a couple days ago and again today on Search Engine Land that the Overture Keyword Tool is finally gone for good. Barry emailed Yahoo! and they confirmed that the tool is not coming back.

The original Overture keyword tool site now redirects you to Yahoo! Search Marketing.

Now you have to get a Yahoo! Search Marketing account to get an idea about how Yahoo! will match keywords or analyze urls for keyword lists…simply make a $30 deposit and you can have access to Yahoo!’s keyword research tools.

If you’re already signed up with Yahoo!, simply go into an existing ad group or create a new adgroup to use their keyword generation and bid/traffic estimation tools.

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