Monday Roundup 2/4/2008

Official Blogs

It was a quiet day for the official PPC blogs…

Google Analytics

Learn about Landing Page Optimization - Free Webinar that is offered by an Analytics Partner.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Future Now’s GrokDotCom

GoDaddy’s Hail Mary TV-to-Web Strategy - I admire GoDaddy for their excellent drive to get people to visit GoDaddy through TV commercials - way to use other media to drive traffic!

Marketing Experiments

Price testing online subscriptions - I love Economics and this post gives us some quick, relevant examples about the elastic relationships of pricing.

PPC Whiz

Tools & Advice for Creating Local PPC Campaigns - Good advice regarding “filling the holes” with IP targeting in a local market.

Search Engine Land

Use Lifetime Visitor Values To Raise Bids While Increasing Profits


“It’s All Relevant” - Revisited - Relevancy is very important - I personally believe relevancy and quality are synonymous for paid search…

It looks like I’m having a problem with a few feeds - I will have to run through all 50+ blog feeds on Tuesday to make sure I’m getting everything…and I need to add SEW paid search columns too.

Have a Happy Tuesday!

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