Monday Pay Per Click Advertising Roundup 2/18/08
Silent Monday for the official PPC blogs…
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Surprise! Not All Women Think Alike - Excellent example of writing or designing copy for different personas. This is a “must read” post due to the inherent value it has for text ad copy and landing page copy!
Search Engine Land
Hitwise: Google Users Older, Bigger Spenders Than Yahoo’s
How to Set Up Conversion Funnels in Google Analytics - Funneling is an excellent way to find any bottlenecks or potential problems in the conversion process that might need to be optimized and tested.
Personas 101: The complete guide to increasing conversion rates through persona creation - Good list of previous blog posts that are collectively a great guide to building better, more targeted personas.
Google Website Optimizer - 5 BIG MISTAKES most first time users make - One of my favorites is #4: Don’t make small vanilla changes that nobody will notice…
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