Massive PPC Roundup for Tuesday through Friday 3/18/08 – 3/28/08

By jameszol
Published on March 28, 2008

Limited commentary again on this one… :)

Official Blogs

AdWords

Demographic bidding now available

CPC: Maximum, average and minimum. An earlier post re-visited

Yahoo! Search Marketing

Vote for Better Search in ’08

New Guidelines for Questionable Products – lol…I guess Fake ID makers have to stop using Yahoo! now…dang it (tongue completely in cheek Napoleon Dynamite style!)

Chasing our Long Tails – Interesting thoughts about effectively targeting the long-tail keywords so they don’t weight down the quality level of your ad groups and campaigns. “Must read!”

adCenter

Your adCenter Questions Answered: Part I – Negative Keywords, Excel Bulk Uploads and Editing

Understanding goals part 2: keyword metrics and the buying cycle

Use dynamic text to keep your ad text within limits

Your adCenter Questions Answered: Part 2 – Demographic Targeting

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Aaron Wall’s SEO Book.com

How to Sell Remnant Ad Inventory

Conversation Marketing

Internet Marketing Is About Discoverability (Not Yelling)

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t

Future Now’s GrokDotCom

Can Marketers Keep Their Eyes on the Ball?

Top 10 Online Retailers by Conversion Rate: February 2008

3 Steps to Recession-Proof Your Online Marketing – “Must read!” I really like the second step entitled “the cost of NOT improving your conversion rate”. I think marketers and business owners forget to weigh the opportunity costs involved with choosing not to do something about conversion rates.

Get Eleastic Ecommerce Blog

Tips for Tracking Offline Orders: PPC & Catalog

Bare It All Online for Male Shoppers

Marketing Sherpa

How to Use Personas to Lift Revenue 500% in 7 Easy-to-Follow Steps

Occam’s Razor by Avinash Kaushik

Context Is King Baby! Go Get Your Own.

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions. “Must Read!”

Own Page One – Pure Visibility

Quality scores: padding Google’s bottom line, or protecting consumers? “Must Read!” This post is very well rounded, even sounding and thoroughly enjoyable. Check it out!

Post-Click Marketing

How trustworthy is your post-click marketing?

Google Quality Score vs. Human Quality Score

PPC Blog

Yahoo Promoting Viagra – lol! I wonder if this will affect the MSN bid…

PPC Discussions

Paid Search Resources: The List

Oh the Irony – New Guidelines for Questionable Products

SEOmoz

Paid Search Lessons from David Szetela

I Hate the Advertising Bait-and-Switch, But There’s a Lesson Here

StraightUpSearch

The Tortoise Didn’t Win the AdWords Quality Score Race

Google To Prohibit Bidding On Competitor Names?

PPC Hero

Get More Business on Business.com: How to optimize your business.com campaign “Must read!”

Who Else Wants to Increase Conversions From Their Landing Pages?

Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!

The Clix Marketing Blog

10 Lessons Learned about Paid Search

The Invesp Blog

DaveRamsey.com: Optimization review

the PPC Book

Unrealistic Expectations Jeff shares his thoughts about Google’s “decline” in click volume. My favorite quote from this post is this: “Google is not listening to the street at all when making decisions about how they tweak their platform.” I second Jeff’s thoughts about this – the moves Google is making right now will pay off in the long run…at the same time, there are a few things that overtly appear that they are designed for the street – one example that comes to mind is the extended/advanced broad match beta.

Traffik

The Long Tail Not Always Good, If Quality Score is Your Thing

Social Media/News Feeds That Posted Stuff Related to PPC -

Search Engine Land

Don’t Click Here: Pre-Qualifying B2B Clickers

Lowering Your Quality Scores To Increase ROI

Ten Strategies For Avoiding Search Marketing Burnout

Google AdWords Video Ads Now Live & In the Wild

Drilling Into Google’s Decline In Paid Clicks – “Must Read!”

Search Engine Roundtable

Quality of Microsoft adCenter Traffic Falling?

Do You Know the Breakdown of Your Competitors’ Paid and Organic Traffic? Hitwise does.

Google AdWords To Limit Site Exclusion Feature To 5,000

An Update on Yahoo Search Marketing

adCenter Editor Beta (ACE)

Microsoft adCenter Keyword Limits

Have You Ever Recovered from a $10 Google AdWords Quality Score?

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2 Responses to “Massive PPC Roundup for Tuesday through Friday 3/18/08 – 3/28/08”

  1. Scott Brinker (2 comments.) says:

    Great list of PPC articles! Has given me more to read this weekend. Thanks for including a couple of links to the post-click marketing blog as well!

  2. jameszol says:

    Scott, thanks for stopping by! I would ordinarily comment on most of the posts…it’s been a hectic week though. :)

    BTW, I love your USP (your company’s USP) of “post-click marketing”…what a fantastic approach!

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