Massive PPC Roundup for Tuesday through Friday 3/18/08 – 3/28/08
Limited commentary again on this one…
Demographic bidding now available
CPC: Maximum, average and minimum. An earlier post re-visited
Yahoo! Search Marketing
Vote for Better Search in â€™08
New Guidelines for Questionable Products – lol…I guess Fake ID makers have to stop using Yahoo! now…dang it (tongue completely in cheek Napoleon Dynamite style!)
Chasing our Long Tails – Interesting thoughts about effectively targeting the long-tail keywords so they don’t weight down the quality level of your ad groups and campaigns. “Must read!”
Your adCenter Questions Answered: Part I – Negative Keywords, Excel Bulk Uploads and Editing
Understanding goals part 2: keyword metrics and the buying cycle
Use dynamic text to keep your ad text within limits
Your adCenter Questions Answered: Part 2 â€“ Demographic Targeting
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
Aaron Wall’s SEO Book.com
How to Sell Remnant Ad Inventory
Internet Marketing Is About Discoverability (Not Yelling)
The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t
Future Now’s GrokDotCom
Can Marketers Keep Their Eyes on the Ball?
Top 10 Online Retailers by Conversion Rate: February 2008
3 Steps to Recession-Proof Your Online Marketing – “Must read!” I really like the second step entitled “the cost of NOT improving your conversion rate”. I think marketers and business owners forget to weigh the opportunity costs involved with choosing not to do something about conversion rates.
Get Eleastic Ecommerce Blog
Tips for Tracking Offline Orders: PPC & Catalog
Bare It All Online for Male Shoppers
How to Use Personas to Lift Revenue 500% in 7 Easy-to-Follow Steps
Occam’s Razor by Avinash Kaushik
Context Is King Baby! Go Get Your Own.
Excellent Analytics Tip #13: Measure Macro AND Micro Conversions. “Must Read!”
Own Page One – Pure Visibility
Quality scores: padding Googleâ€™s bottom line, or protecting consumers? “Must Read!” This post is very well rounded, even sounding and thoroughly enjoyable. Check it out!
How trustworthy is your post-click marketing?
Google Quality Score vs. Human Quality Score
Yahoo Promoting Viagra – lol! I wonder if this will affect the MSN bid…
Paid Search Resources: The List
Oh the Irony – New Guidelines for Questionable Products
Paid Search Lessons from David Szetela
I Hate the Advertising Bait-and-Switch, But There’s a Lesson Here
The Tortoise Didn’t Win the AdWords Quality Score Race
Google To Prohibit Bidding On Competitor Names?
Get More Business on Business.com: How to optimize your business.com campaign “Must read!”
Who Else Wants to Increase Conversions From Their Landing Pages?
Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
The Clix Marketing Blog
10 Lessons Learned about Paid Search
The Invesp Blog
DaveRamsey.com: Optimization review
the PPC Book
Unrealistic Expectations Jeff shares his thoughts about Google’s “decline” in click volume. My favorite quote from this post is this: “Google is not listening to the street at all when making decisions about how they tweak their platform.” I second Jeff’s thoughts about this – the moves Google is making right now will pay off in the long run…at the same time, there are a few things that overtly appear that they are designed for the street – one example that comes to mind is the extended/advanced broad match beta.
The Long Tail Not Always Good, If Quality Score is Your Thing
Social Media/News Feeds That Posted Stuff Related to PPC -
Search Engine Land
Don’t Click Here: Pre-Qualifying B2B Clickers
Lowering Your Quality Scores To Increase ROI
Ten Strategies For Avoiding Search Marketing Burnout
Google AdWords Video Ads Now Live & In the Wild
Drilling Into Google’s Decline In Paid Clicks – “Must Read!”
Search Engine Roundtable
Quality of Microsoft adCenter Traffic Falling?
Do You Know the Breakdown of Your Competitors’ Paid and Organic Traffic? Hitwise does.
Google AdWords To Limit Site Exclusion Feature To 5,000
An Update on Yahoo Search Marketing
adCenter Editor Beta (ACE)
Microsoft adCenter Keyword Limits
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