Keyword Research for Mobile Search

By jameszol
Published on February 25, 2009

I’ve only recently started exploring the power of mobile and search…specifically paid search – and noticed a cool tool in Google AdWords that I wanted to share!

While setting up a mobile campaign last night I thought “Wouldn’t it be great to see the mobile search volume for these keywords? I bet Google has a tool…let me go to AdWords Help and see.”

Kablam! Here was the 1st result. Google’s search technology is pretty dang good. ;)

And because I don’t think Google does this tool justice, I’m going to give you step by step instructions with screenshots! Woot!

1. Log into Google Adwords…set up an ad group with mobile ads – you can leave it paused if you’re not ready to start advertising on cell phones. The tool will still work.

2. Click on your keywords tab in the ad group.

3. Click on ‘Keyword Tool’. The ‘Keyword Tool’ link is above the ‘pause’ or ‘resume’ button and below the date range.

4. Start searching! Note that “Results are tailored to mobile searches”.

I found a TON of niches where I can bid around $1 per click OR MUCH LESS and sit at the number 1 mobile ad position…when I know for a fact that the regular avg cpc we see in regular search ranges from $2 to $65!

Anybody know what mobile conversions are like? Have you had success with mobile?

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3 Responses to “Keyword Research for Mobile Search”

  1. links for 2009-02-26 | bg Theory, LLC says:

    [...] Keyword Research for Mobile Search | semvironment How to get the AdWords keyword tool to give you mobile results. (tags: keyword+reserach mobile+ppc,) [...]

  2. mobile search can improve your overall CPA | says:

    [...] been doing some research into this area, following an interesting post here:, allow me to [...]

  3. John (1 comments.) says:

    So I take it this no longer works? I couldn’t find the keyword tool on that page.

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