Internet Marketing More Important Than Ever In Brazil
Last year, the city of Sao Paulo, Brazil, announced that it would be banning all forms of outdoor advertising. For a city with 20 million people and thousands of businesses, the new law has turned out to be quite controversial, and the change in the scenery very dramatic.
Don E. Schultz, in the June 15, 2008, issue of Marketing News, called the new Sao Paulo “visually peaceful.” But there have been obvious drawbacks to the change, including a claimed loss of 20,000 jobs and other possible social impacts.
With billboards gone, bus stops vacant of ads, and store signs diminished to 1.5 meters per 10 meters of storefront, Sao Paulo has turned into an advertising graveyard. People seem to be enjoying the peace, but advertising agencies are very upset, calling the new restrictions “unreal, ineffective and fascist.”
Consumers must now rely on other forms of advertising in order to find products and services they are looking for. Television, Radio, and Internet advertising are now more important than ever to the citizens of Sao Paulo. This will most likely create huge opportunities for web marketing companies.
So if you’re thinking of expanding to international markets, you might consider brushing up on your Portuguese.
If you enjoyed this post, make sure you subscribe to our RSS feed or get email updates whenever we post anything new!
Some Businesses Can’t Grow On The Internet
Can you believe it? Some businesses are growing fast...and setting themselves up for failure on the Internet at the same time! We keep running into...
SMX Advanced: Search Marketing & Surviving A Recession
This session was mostly a quick Q&A: Q: Are we in a recession? A: Dollar is weaker against several major currencies so that would affect...
Ready…Fire…Aim! Is This Your Approach To Paid Search Marketing?
Â Sometimes a marketer makes a mistake by pulling the trigger before aiming. We have all done it - I know you're lying if...
Pay Per Click Advertising Tip #9 - Google AdWords Geo Targeting Basics
Geo-targeting is a good buzz word for local businesses. In fact, we run into local businesses every day that completely dismissed the idea of marketing...