This might be a long shot…but this guy made a video that tried to explain paid search ads…and it is too funny not to share. He calls his philosophy “S…L…O”. Slow? What? His intent was sincerely educational but it came out as an outrageously funny video - I saw his advertisements for the term “ppc management” a while ago. In my opinion, he got one phrase right if we take it completely out of context and apply it to website usability: “Now Tell Me How I Do This…”

The best designers and usability experts in the world could debate certain aspects of a landing page for days and months - save your breath and foster a culture where you let the user decide. Design usability alternatives and test, refine or implement your findings, then test again…rinse and repeat. Instead of saying this to your users: “I’ll Tell You How I Do This…” say “You Tell Me How I Do This…”

Enjoy:

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