How To Use Google’s New Search-based Keyword Tool

By shanesnow
Published on November 20, 2008

Google AdWords announced Tuesday that it has launched a new keyword tool which will help advertisers target more keywords that searchers could use to find their sites. This search-based tool starts at advertisers’ web pages and works backwards, identifying keywords and phrases that are frequently searched by Google users that may be relevant to the advertisers’ site. Advertisers may then add these keywords to their AdWords campaigns or optimize for these terms in order to garner more organic search visits.

We’ll walk you through how to use this new tool right now:

  1. Access the Search-based Keyword Tool by visiting this link: http://www.google.com/sktool/
  2. Enter the URL of the page you want to base your query on in the first box – i.e. the page you want to generate more keywords for.
  3. Enter keywords or phrases that you’d like to be part of the suggested terms in the second box. In the example below, we put “UFO” and “alien” in this box because we wanted to generate keywords that included those words:


    (click to enlarge)

  4. Now the cool part. Google now generates two lists for you. One is a list of keyword phrases related to the URL that was input. The other is a list of keyword phrases related to the search words you input. If this URL was linked to our AdWords account, the tool would have made sure to exclude any keywords we are already targeting!

  5. Now you can analyze these results and decide what do with the information. In this case, it looks like the owners of the website should not only advertise on some new keywords, but also might look into expanding its product line beyond alien stickers and t-shirts, perhaps adding some PC games, toys, and skateboards. As an added help, Google tells you how many searches these terms get on a monthly basis, how much ad competition there is, and how much they suggest you bid on each keyword or phrase.

If you haven’t tried the new Search-based Keyword Tool yet, you ought to give it a shot. Tools like this can be invaluable to PPC managers and SEOs, not to mention webmasters and in-house marketing teams.

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