I started reviewing some of my hand written notes over the past few days to make sure I haven’t missed anything super important and I realized that I started to write notes like this:

I Need To Check Analytics For This Client Three Times This Week

Write Test Ads For Another Client

Check On Affiliate Programs

Send Email To Acquaintance

And Many Many More…

I’m attributing the First Letter Capitalization to the way I write advertisements…I have been revamping and revitalizing some ad tests we are conducting and decided to dump almost 2000 unique ads out to Google over the past several days.

I would almost be willing to bet that my longer notes are precisely 70 characters in length!

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