Google Suggest Feature To Shake Up PPC World
Search giant, Google Inc., recently rolled out its search enhancing “Google Suggest,” a drop-down box that recommends search queries as users type. While Yahoo! has had this feature for some time, the addition of search suggestions in Google has caused a special stir among pay per click managers.
As Google users search, a drop-down box appears with 10 suggested queries, along with the number of results. For example, ifÂ users type in “UFO” Google suggests “UFOs (8,370,000 results)”, “UFO Sightings (1,430,000 results), and “UFO News (830,000)”, among others.
PPC Discussions calls Google Suggest “the death of the long tail.” With search made easier for users (searchers don’t have to type a full query – they can just type a word and choose a suggestion), many long-tail keywords willÂ likely be less searched or even un-searched. Major increases in search volume for the most popular queries will not only result in more advertiser competition for those keywords, but also much more revenue for Google as bids increase.If you enjoyed this post, make sure you subscribe to my RSS feed!