Google Squeezing More Text Ads In Places Like Image Search
A couple of weeks ago Google started placing AdWords ads on Google Finance, as was announced on the Adwords Blog. It was also announced that Google Images would be getting some ads as well. Search Engine Land reported today that Google Images is now testing text ads rather than banner ads.
Instead of a large banner ad at the top or bottom of Google Images results, Google users are now seeing three text ads appear:
(Screenshot source: AccuraCast)
Reports are also saying that Google News ad testing is now going on as well.
So what can PPC Advertisers, website business owners, and pay per click agencies learn from what Google is doing? Start smathering ads all over anything that’s blank! Just kidding. But we do think that the bottom line is you can be squeezing more out of your sites than you currently are. The caveat, however, is that you need to test your users’ reactions to more ads, changes, and increased monetization strategies on your websites. This is why Google is taking time to test each change it makes to each of its services, and it never just rolls something out point blank. Testing is one of the big secrets of website optimization, and that goes in the PPC world as well.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Google Product Search Plus Box In Alpha
A new product is in early testing stages on Google. The product test is by invite only, but it is a feature that may dramatically...
The Invasion of the Text Ad Clones
How To Differentiate Your Ad In A Competitive Space As more advertisers are jumping on the paid search bandwagon every day, the ppc marketplace is...
The Importance of Testing - Even Google Does It
Probably the most fundamentally important task in PPC Management is testing. Split or multivariate testing of advertising copy, landing page designs, and pricing points is...
Effect Of Search Ad Background Colors
As iCrossing has pointed out, Google has been playing with the background colors behind the sponsored search ads at the top of search results pages....