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The strategic partnerships and acquisitions don’t stop at Google Inc. The latest in the series are two TV ad partnerships that were announced today. Google says these partnerships “will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems.”
The two partner companies and their benefits to Google advertisers are described by Google as follows:
COREMedia Systems is the leading provider of direct response (DR) advertising technology and provides the most widely used technology for planning, purchasing and analysis of direct response commercials… For direct response advertisers, this reporting integration will save time in managing ad campaigns by providing the ability to review response and sales data from Google TV Ads campaigns alongside their other TV buys, within the existing CORE system.
Harris Corporation is a worldwide leader in TV advertising traffic, scheduling and billing systems. This partnership will make it easier for our television inventory providers to manage their media sales through the Google TV Ads platform within the existing Harris system.
Google is a great example of integration all around, yet another lesson that PPC Managers can take to heart: advertise on more than just one front. TV, radio, banners, and video ads are great supplements to a good paid search campaign.
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