The AdWords Blog just announced a brand new blog today: Let’s Take it Offline.

Let’s Take it Offline is Google’s traditional media blog. Here is a quick excerpt from the announcement:

“Today, we’re pleased to announce that the TV, Print, and Audio Ads teams have launched Let’s Take it Offline, the official blog to help you get the most out of your offline ad campaigns. Our traditional media blog will keep you up-to-date on the latest feature launches, product updates, tips, and industry findings.”

You can learn more about the traditional media that is available from Google here: TV, Print and Audio.

Traditional media campaigns can be started directly through the AdWords Campaign Summary page - simply scroll to the bottom of the page, underneith all of your regular AdWords campaigns and you will see something that looks like this:

Click on the links to the right of each of the above menu items to start and remember to measure your offline efforts!

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