This entry was posted on Monday, June 30th, 2008 at 7:32 pm and is filed under AdWords, General PPC, news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
AdWords announced The Retirement of the Pay-Per-Action beta because of the new Google Affiliate Network:
“The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers — such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network.”
Google’s Affiliate Network merges two services: DoubleClick’s Performics Affiliate network and Google’s Pay Per Action network.
A few opinions that have been posted about this change:
John of PPC Hero.com fame writes about the inconvenience of the PPA/Performics integration
Aaron Wall Says The Integration Has Been A Bit Haphazard So Far
PepperJam’s CEO Kris Questions Whether Or Not The Other Affiliate Networks Stand A Chance or Could This Move Simply Lend A Hand Of Extra Credibility to the Affiliate Industry?
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