Friday Roundup - 2/1/2008
Groundhogs, Seasonality, and Trends - I am a huge fan of Google’s Trend tool…and it looks like we will have six more weeks of winter!
Yahoo! Search Marketing
New Year, New System Upgrades - A nice big list of useful upgrades coming to Y!SM.
Get Keyword Fit: Keyword Expansion Tips to Get the Best Out of Your adCenter Keyword List - Keyword expansion is a very important tactic for improving and increasing your ROI; this is almost a must read post.
Favorite posts from the people/bloggers/companies we admire (alphabetical) -
15 Principles of Internet Marketing - I keep think that I’m sick of lists…then a good, simple, quick one is posted like this one - I thoroughly enjoyed blazing through these 15 principles and found myself agreeing with all of them!
Search Engine Land
Two Approaches to Determining Intent: The Wisdom of Crowds and Personal Values - I love this quote: “the holy grail of search is to disambiguate intent”…it’s true, it’s true!
Take Advantage of Search Cycles with Ad Scheduling - Ditto…and I’m glad they mentioned time zones - sometimes we see Pacific Coast clients with East Coast time zones because of the default in Google and we have to schedule accordingly.
Dear Microsoft: Please Use Panama - EVERYBODY blogged about the MSN bid to takeover Yahoo! but I have to say this is one of my favorite opinions on the subject of combining ad platforms if Yahoo! accepts the bid.
the PPC Book
Two Wrongs Donâ€™t Make a Right - Another ditto from me. I think Microhoo! (MSN/Yahoo!) might be good because I think it will make it easier for paid search advertisers to capture 90% of the market with 2 different platforms instead of 3…Microhoo! will face a lot of adversity if they try to compete directly with Google.
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