Error: Your keyword maximum CPC bid is too high. Please lower your bid.

By jameszol
Published on November 6, 2007

I got this error today in AdWords Editor (click the image to enlarge in a new window):

What?!?! The Max CPC bid is only $6! I received this error a looong time ago when I figured out the max allowable CPC (in general) is $100 (or was $100 at the time) and I was trying to bid $101 – so why did it stop me at $6?

I chatted with an AdWords rep at Google and they looked at the above image too and had no solution – they did ask if the bid was higher than the daily budget which I had already considered. The daily budget was $50.

Needless to say, I lowered the bid to $5.99/click and got the same error. I was in a hurry so I lowered the bid to $4 and it updated just fine.

Does anybody know what this error could have been attributed to? I looked through AdWords Help, AdWords Google Group, and WebmasterWorld to no avail…I think it might have been a fluke error that I won’t be able to replicate again.

Bookmark or Share It Here:


If you enjoyed this post, make sure you subscribe to my RSS feed!

Leave a Reply

About Semvironment

Learn more about Semvironment, one of the world’s top pay-per-click marketing management companies.

Press Center

Feature articles and noteworthy instances of Semvironment in the news.

Hall of Fame

Read our most talked about news stories and PPC management training guides.