While U.S. politicians are talking about expanding health care to more people, Google AdWords is walking its talk, as it announced this morning that its Conversion Optimizer has reduced its eligibility requirements and expanded its service to more pay per click advertisers. This will allow a very large number of advertisers to now qualify for the campaign enhancing tool.

Prior to today, advertisers were required to have a minimum of 300 conversions in the past 30 days in order to use the Conversion Optimizer. Now that number has been reduced to 50 conversions per 30 day period, a number which is far more attainable to many advertisers.

Conversion Optimizer is a tool that helps you achieve more conversions by analyzing your tracking data and adjusting ad placement. The tool figures out how you are most likely to get conversions and adjusts things accordingly. Click here to find out more about how Conversion Optimizer works.

AdWords states that many advertisers see double digit increases in conversions as well as decreased cost/conversion by using the optimizer. However, until now many advertisers were unable to use the tool and thereby benefit due to lower volume than the rigid 300 conversion/month standard. Reduced standards will allow more advertisers to increase conversions and profits, which also means that Google increases its profits.

Google also stated that the updated Conversion Optimizer will now deliver better performance overall, due to improved technology. Specific details were not given.

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