Cool, New Geographic Report In AdWords

By shanesnow
Published on September 4, 2008

A new geographic report is now available in Google AdWords, according to the AdWords blog this morning. By reporting the geographic distribution of where clicks are coming from, the report allows advertisers to hone in on profitable locations in which to target ads.

To access the report, log into your account (or client account) and click the reports tab:

Create a new report, selecting the geographic report radio button:

Add advanced filtering settings if you like, and view the report. Here is an example of what it will look like:

At present, the geographic report only shows daily statistics “to ensure that impression counts and clickthrough rates (CTR) for your geographic data are aggregated accurately,” according to AdWords help.

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5 Responses to “Cool, New Geographic Report In AdWords”

  1. dean (3 comments.) says:

    Wow, thats super helpful. I can’t wait to see this in action.

  2. jameszol says:

    I agree – and look! You’re at 3 comments…the next one is dofollowed Dean! :)

  3. Jon (4 comments.) says:

    Very useful, thanks for the post.

    And thanks for the latest post (as I write) on PPC Management. As you’ve closed its comments, I couldn’t thank you directly on that post, but it is awesomely comprehensive! I’ve bookmarked it as I imagine I’ll be coming back to that one often

    Cheers, Jon

  4. No BS SEM Blog (3 comments.) says:

    How did I miss this? Thanks for the heads up – going to go have a play with it now (the geo performance report that is!)

  5. No BS SEM Blog (3 comments.) says:

    Your screen shot appears a lot more useful than the report I just ran on an international Campaign, got about 60% of “(all other regions)” under the region header.

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