Giovanna, wife of SEObook‘s Aaron Wall, launched the website, ppcblog.com yesterday, and choruses of cheering Internet marketing nerds erupted from cubicles around the world. After reading great material that Giovanna has contributed at SEObook, like The Blogger’s Guide to Search Engine Optimization and her reviews of conferences like PPC Summit, it was only a matter of time before she dove all the way into the PPC world.

PPCBlog.com seems like a great way to do it!

We’re excited to see what happens, and hopefully to contribute as well. It’s refreshing to hear more voices in the PPC community, and we’d just like to raise ours in congratulations to Giovanna in light of her new launch.

Here are a few of Giovanna’s recent posts:

Review of Google Ad Planner: Site Targeting Cheat Sheet

Who Chopped off PPC’s Long Tail?

What Exactly Are You Marketing?

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