Archive for the 'news' Category

Last year, the city of Sao Paulo, Brazil, announced that it would be banning all forms of outdoor advertising. For a city with 20 million people and thousands of businesses, the new law has turned out to be quite controversial, and the change in the scenery very dramatic.
Don E. Schultz, in the June 15, 2008, [...]

posted by shanesnow Jul 10, 2008  01:07 PM
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On June 30, Myspace Tom sent out a mass email to member musicians concerning the new Myspace pay per click ad sales program beta

The program, called “Find Your Fans,” allows artists to pay for ad space on the most popular social network in the US.
Advertising musicians can choose where ads will be shown, displaying their [...]

posted by shanesnow Jul 10, 2008  09:07 AM
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The AdWords Blog just announced a brand new blog today: Let’s Take it Offline.
Let’s Take it Offline is Google’s traditional media blog. Here is a quick excerpt from the announcement:
“Today, we’re pleased to announce that the TV, Print, and Audio Ads teams have launched Let’s Take it Offline, the official blog to help you get the most [...]

posted by jameszol Jul 01, 2008  06:07 PM
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With the announcement yesterday that Google now has improved indexing for Flash websites, the SEO world may see changes in the not so distant future. According to Google Webmaster Central, the new algorithm in place can index “All of the text that users can see as they interact with your Flash file. If your website [...]

posted by shanesnow Jul 01, 2008  09:07 AM
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David Szetela, the ‘godfather’ of ppc, interviewed me yesterday for the PPC Rockstar show on webmasterradio.fm.
It’s been archived now so you can listen to the show for free here!
I’m slicing up the slide show that we discussed in the show to give more details and I will be posting a series of 5-7 minute videos [...]

posted by jameszol Jul 01, 2008  08:07 AM
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AdWords announced The Retirement of the Pay-Per-Action beta because of the new Google Affiliate Network:

“The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set [...]

posted by jameszol Jun 30, 2008  07:06 PM
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Barry Schwartz noted a couple days ago and again today on Search Engine Land that the Overture Keyword Tool is finally gone for good. Barry emailed Yahoo! and they confirmed that the tool is not coming back.

The original Overture keyword tool site now redirects you to Yahoo! Search Marketing.
Now you have to get a Yahoo! [...]

posted by jameszol Jun 30, 2008  05:06 PM
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Giovanna, wife of SEObook’s Aaron Wall, launched the website, ppcblog.com yesterday, and choruses of cheering Internet marketing nerds erupted from cubicles around the world. After reading great material that Giovanna has contributed at SEObook, like The Blogger’s Guide to Search Engine Optimization and her reviews of conferences like PPC Summit, it was only a matter [...]

posted by shanesnow Jun 30, 2008  03:06 PM
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This is my tentative schedule for live blogging what I can at SMX Advanced…I’m really excited to be attending this year!
Tuesday, June 3, 2008
9:15 - 10am Keynote - Kevin Johnson, President, Platform & Services Division, Microsoft
10:45 - 12pm - Blow Your Mind Link Building Techniques
1:30 - 2:45pm - Creating Value in Your SEM [...]

posted by jameszol Jun 02, 2008  09:06 AM
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This is a work in progress…
But here it is!
The SEM Daily Reading page at semvironment!!!!!
I plan on adding 15 - 30 of the top blogs in the industry to this page - obviously leaning towards pay per click marketing with a healthy dose of SEO.
Yes - it is similar to p*purls while significantly different. [...]

posted by jameszol May 12, 2008  07:05 PM
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