If you invested in bid management software within the past few years, chances are high that you were probably duped in one key area: automation.
Now, before you think I’m about to split hairs here…let’s walk through a few basics to make sure we’re on the same page…and…wait…who am I kidding? This might make you mad -… Continue reading What is Truly Automated, Adaptive PPC Bid Management Technology?.
When I started semvironment as an agency* several years ago, I was proud of the crazy results we were able to achieve with manual pay per click management techniques.
We used massive custom spreadsheets (customized for each client! no ‘rubber stamp’ approach!) with rules that would tell us to move a bid up or down or change… Continue reading Manual PPC Bid Management is Dead.
Students have been dropping by the office more and more as the year moves along…they are looking for internships, jobs or simple career advice. Some of the best questions that have come up so far are: What can I do right now so that you or somebody like you would hire me? What do you look for… Continue reading PPC for Beginners.
I’ve only recently started exploring the power of mobile and search…specifically paid search – and noticed a cool tool in Google AdWords that I wanted to share!
While setting up a mobile campaign last night I thought “Wouldn’t it be great to see the mobile search volume for these keywords? I bet Google has a tool…let me go to AdWords Help and see.”
Kablam! Here was the
We’re going to SMX West next week – and we’re speaking at a few awesome sessions!
Register to attend if you haven’t already, it’s going to be a blast!
The sessions we are speaking at:
Advanced Landing Page Strategies
Writing Killer PPC Ad Copy
How To Differentiate Your Ad In A Competitive Space
As more advertisers are jumping on the paid search bandwagon every day, the ppc marketplace is becoming increasingly emulous. In competitive markets, more and more searches bring up pages full of nearly identical sponsored ads. Here’s an example of a Google search for house painting:
Google AdWords announced Tuesday that it has launched a new keyword tool which will help advertisers target more keywords that searchers could use to find their sites. This search-based tool starts at advertisers’ web pages and works backwards, identifying keywords and phrases that are frequently searched by Google users that may be relevant to the advertisers’ site. Advertisers may then add these keywords to their AdWords campaigns or optimize… Continue reading How To Use Google's New Search-based Keyword Tool.
Last month on the SEOMoz blog, Rand talked about the disconnect between PPC and SEO spending, along with about 100 commentators, including semvironment’s CEO, James Zolman.
In his post, Rand poses the question: Why does paid search earn so many more marketing dollars than search engine optimization when organic results get more traffic than PPC ads?
In this post, we’d like to respond to this issue as well… Continue reading I'll Take A $5 Footlong - Half SEO and Half PPC Please.
Sometimes it’s just nice to have someone hold your hand while you do something complicated. Not that you can’t figure it out yourself, but why not learn from what other’s have learned before you? Due to the complex nature of setting up a PPC campaign properly, PPCBlog.com has designed a PPC flow chart that will walk you through the steps you need to go through to get things started with… Continue reading Useful Pay Per Click Campaign Setup FlowChart.
Why This Firefox Addon Rocks!
This toolbar will display today’s basic key performance indicators at the bottom of your browser.
Double Click this toolbar for your stats to update – it may take 60 seconds… Continue reading PPC Management for Firefox (beta).