This entry was posted on Tuesday, January 22nd, 2008 at 3:24 pm and is filed under General Business, Personal/Off-Topic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
There were a few book recommendations on SEOmoz/YOUmoz last year and I finally jumped in and bought 4 of them based on additional recommendations by others in the industry. These are the books I recently received:
1. Web Analytics An Hour A Day by Avinash Kasuhik
2. Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph. B.
3. Call To Action by Bryan & Jeffrey Eisenberg
4. The AdWeek Copywriting Handbook by Joseph Sugarman
I’ll be diving into these for the next couple months. Naturally, I tend to write about what I read so I thought I would let you know where some of our upcoming posts are going to originate from. We’ll try to give credit where credit is due each time we author a post from our reading.
And, if you haven’t had a chance to check out the books listed - they are highly recommended among SEM professionals all over…I feel like a late adopter by FINALLY buckling down to reading books related to our industry.
If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!