Books That Will Influence Some Of Our Upcoming Posts


There were a few book recommendations on SEOmoz/YOUmoz last year and I finally jumped in and bought 4 of them based on additional recommendations by others in the industry. These are the books I recently received:

1. Web Analytics An Hour A Day by Avinash Kasuhik

2. Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph. B.

3. Call To Action by Bryan & Jeffrey Eisenberg

4. The AdWeek Copywriting Handbook by Joseph Sugarman

I’ll be diving into these for the next couple months. Naturally, I tend to write about what I read so I thought I would let you know where some of our upcoming posts are going to originate from. We’ll try to give credit where credit is due each time we author a post from our reading.

And, if you haven’t had a chance to check out the books listed - they are highly recommended among SEM professionals all over…I feel like a late adopter by FINALLY buckling down to reading books related to our industry.

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