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Official Blogs

Silence is golden…

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Conversation Marketing

IT Department Wrecking Internet Marketing? It’s Your Fault. - Yes! Yes! Yes! I am confident that Ian is dead on with this post.

eVisibility Insider

Paid search does not need to be complicated - Keeping it simple is often the driving force behind efficiency and extreme competitiveness - I enjoyed this post.

Get Elastic Ecommerce Blog

Call To Action Buttons - Does Size Matter? - Excellent suggestions for testing different CTA buttons - excellent post, I would consider this a must read post!

SEOmoz

When You Should Pause Your PPC Campaign

StraightSearch

Running Successful PPC Campaigns: Attracting The Right Click - 7 solid tips for attracting the right kind of clicks to your PPC campaigns.

User Effect

Who’s The Best: Design, Usability or SEO? - This is a “must read” post from Tuesday.

VisualRevenue

The difference between a KPI and a Metric - I second the thoughts found in this post - setting clear KPIs will always help an organization stay focused and it will encourage the right kind of growth. Another “must read” post.

This was an excellent day for good reading/implementing - several actionable items are listed in the “must read” posts for Tuesday. Enjoy!

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posted by jameszol Feb 05, 2008  10:02 PM
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This might be a long shot…but this guy made a video that tried to explain paid search ads…and it is too funny not to share. He calls his philosophy “S…L…O”. Slow? What? His intent was sincerely educational but it came out as an outrageously funny video - I saw his advertisements for the term “ppc management” a while ago. In my opinion, he got one phrase right if we take it completely out of context and apply it to website usability: “Now Tell Me How I Do This…”

The best designers and usability experts in the world could debate certain aspects of a landing page for days and months - save your breath and foster a culture where you let the user decide. Design usability alternatives and test, refine or implement your findings, then test again…rinse and repeat. Instead of saying this to your users: “I’ll Tell You How I Do This…” say “You Tell Me How I Do This…” :)

Enjoy:

http://video.google.com/videoplay?docid=-965481715868652238

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posted by jameszol Feb 05, 2008  05:02 PM
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I feel like I never Stumble enough but I finally hit 1000 sites that I like! I rarely give a thumbs down unless I really really don’t like a site…and I probably stumble 5 times for every 1 thumbs up I give…so that means I viewed/read/looked at 5000+ pages via StumbleUpon over the past year!

I truthfully feel like I learned a lot from stumbling. Here are a few places I did not know about until I Stumbled:

Popurls

The Art of War - Sun Tzu - Entire book (possibly illegal due to copyrights but awesome!)

Free Websites Performance, Availability, Traffic Monitoring - awesome for making sure thousands of landing pages are always LIVE

And many, many more - 1000+ more! :)

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posted by jameszol Feb 05, 2008  04:02 PM
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Official Blogs

It was a quiet day for the official PPC blogs…

Google Analytics

Learn about Landing Page Optimization - Free Webinar that is offered by an Analytics Partner.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Future Now’s GrokDotCom

GoDaddy’s Hail Mary TV-to-Web Strategy - I admire GoDaddy for their excellent drive to get people to visit GoDaddy through TV commercials - way to use other media to drive traffic!

Marketing Experiments

Price testing online subscriptions - I love Economics and this post gives us some quick, relevant examples about the elastic relationships of pricing.

PPC Whiz

Tools & Advice for Creating Local PPC Campaigns - Good advice regarding “filling the holes” with IP targeting in a local market.

Search Engine Land

Use Lifetime Visitor Values To Raise Bids While Increasing Profits

StraightUpSearch

“It’s All Relevant” - Revisited - Relevancy is very important - I personally believe relevancy and quality are synonymous for paid search…

It looks like I’m having a problem with a few feeds - I will have to run through all 50+ blog feeds on Tuesday to make sure I’m getting everything…and I need to add SEW paid search columns too.

Have a Happy Tuesday!

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posted by jameszol Feb 04, 2008  10:02 PM
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Per ROI Revolution’s request, here are the credits for this post - at the top instead of the bottom:

If you have any questions, you can find the source that Jeff found and shared with us here - credit rightly belongs to the Unofficial Google Analytics blog at ROI Revolution for authoring the fix. This fix was found and shared with us by Jeff because he saw that we documented some problems that were caused by the extra wide use of the tip found here.

Jeff James kindly stopped by the blog to tell us that he continues to receive his specific keyword data through a script fix that captures the specific keyword data from the cookie. I was on to that but I was trying to take the data from a different part of the cookie and I suck at writing javascript…I guess I should always leave quick fixes up to the pros - after all, I have to admit that I’m not a programmer but I can fake my way through some of it - clearly not all of it. ;)

Thanks for finding and sharing this fix Jeff!

Here is the fix:

Download/Save this file: ga_keyword.js

Don’t forget to upload the file to the proper directory/location on your website and change the code below accordingly!

Rewrite your analytics code so it looks like this on your landing pages or throughout your entire website if it’s easier:



sleuth(); displays the exact keyword data under the cross segment option User-Defined Value.

So, after implementing this fix, you should see most of the exact keyword data under the cross segment menu. I recommend taking this route but you can find the cross segment menu in almost any detailed page of Google Analytics:

Traffic Sources -> Keywords -> Under the text that says “Search Sent * Visits via * Keywords” you will find a drop down that has the word “Segments:” next to it -> At the bottom of that list you will see “User-Defined Value”…click that and there you have it, your newly exposed exact key term data from Analytics!

I hope Google doesn’t poop on this fix too… :)

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posted by jameszol Feb 04, 2008  07:02 PM
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Part of my daily routine at semvironment is to take roughly 15 to 30 minutes to run through a few of the most popular Social Media outlets and actively participate in the morning “buzz”…here is my quick routine:

StumbleUpon

Firefox automatically logs in with the SU extension so I stumble roughly 10 times - I ignore a few pages and thumbs up a couple relevant pages that I really do find interesting, helpful, or humorous…

Sphinn

I subscribe to so many feeds that I have generally read 80% of the stories I sphinn right away…and I have to admit, it probably looks like spam in the live feed area because jameszol owns that entire page for a few seconds after 20 sphinns!

Digg

You probably already know that Digg changed their algo a little bit…personally, I haven’t submitted any front page stories…but I tend to digg a lot up so I start digging early in the morning.

del.icio.us

For some reason I haven’t used del.icio.us as much as I should…but I like to log in, just in case I find something I really feel needs to be tagged.

Facebook

I hate to admit that I like Facebook a lot. It only warrants my time twice a day though so I check it in the morning and occasionally in the evening before I check out for the day. You can find me by searching for “James Zolman”

And that’s it - a quick 15 to 30 minutes every morning prime my Social Media Pumps for sphinning, digging, and stumbling stories throughout the day!

If you want to send any sphinnworthy, diggworthy, stumbleworthy stuff my way please look me up and add me as a friend - I linked to my profile data using the social site links listed in this post. :)

I am looking forward to stumbling, digging, and sphinning your stuff!

If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!

posted by jameszol Feb 04, 2008  09:02 AM
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Official Blogs

nada.

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Future Now’s GrokDotCom

Top 10 Online Retailers by Conversion Rate: January 2008 Analysis

Get Elastic Ecommerce Blog

A Sure Fire Way To Lose An International Conversion - This is very applicable to all who generate business online…don’t make your users do a lot of work or you - usability IS important!

SEOmoz

Trademark Basics: Be First in Your Market, Be Distinctive, and Don’t Confuse the Consumer - Ok, this is somewhat out of the ordinary for our PPC roundup but our recent experiences compel us to encourage others to find out if a trademark is getting infringed upon or not.

the PPC Book

Possibilities - Loved the analogy comparing the potential Microsoft/Yahoo! merge with cars.

Hope you had an awesome weekend! And Congrats to the Giants!

If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!

posted by jameszol Feb 04, 2008  06:02 AM
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Official Blogs

AdWords

Groundhogs, Seasonality, and Trends - I am a huge fan of Google’s Trend tool…and it looks like we will have six more weeks of winter!

Yahoo! Search Marketing

New Year, New System Upgrades - A nice big list of useful upgrades coming to Y!SM.

adCenter

Get Keyword Fit: Keyword Expansion Tips to Get the Best Out of Your adCenter Keyword List - Keyword expansion is a very important tactic for improving and increasing your ROI; this is almost a must read post. ;)

Favorite posts from the people/bloggers/companies we admire (alphabetical) -

Conversation Marketing

15 Principles of Internet Marketing - I keep think that I’m sick of lists…then a good, simple, quick one is posted like this one - I thoroughly enjoyed blazing through these 15 principles and found myself agreeing with all of them!

Search Engine Land

Two Approaches to Determining Intent: The Wisdom of Crowds and Personal Values - I love this quote: “the holy grail of search is to disambiguate intent”…it’s true, it’s true!

PPC Hero

Take Advantage of Search Cycles with Ad Scheduling - Ditto…and I’m glad they mentioned time zones - sometimes we see Pacific Coast clients with East Coast time zones because of the default in Google and we have to schedule accordingly.

Clix Marketing

Dear Microsoft: Please Use Panama - EVERYBODY blogged about the MSN bid to takeover Yahoo! but I have to say this is one of my favorite opinions on the subject of combining ad platforms if Yahoo! accepts the bid.

the PPC Book

Two Wrongs Don’t Make a Right - Another ditto from me. I think Microhoo! (MSN/Yahoo!) might be good because I think it will make it easier for paid search advertisers to capture 90% of the market with 2 different platforms instead of 3…Microhoo! will face a lot of adversity if they try to compete directly with Google.

If you enjoyed this post, make sure you subscribe to my RSS feed or get email updates whenever we write anything new!

posted by jameszol Feb 02, 2008  10:02 AM
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Our old Apollo SEM feed will expire in 30 days - please subscribe to our new semvironment feed using the following RSS Feed link or get email updates whenever we write anything new:

Feed

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Enter your email address:
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I know it can be a pain to do this…but I would appreciate your continued loyalty and friendship! After all, our current subscribers are the inspiration and motivation behind our posts.

We will post another reminder in a couple weeks. Thanks for reading and you can expect to read great posts in the future!

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posted by jameszol Feb 01, 2008  08:02 PM
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Do we care about our environment? Yes - and we hope this proves it!

The new model for our business is one that adopts a social initiative - taking care of our environment. We aren’t hard core “tree huggers” but some jokingly call us “squirrel huggers”. :)

Here are the ways we are going to take care of our social initiative of choice:

1. We will purchase a Small Business Carbon Offset from CarbonFund.org and proudly display our status this quarter! The offset will actually account for double our carbon footprint at the time of this post being published but we plan on growing into it. We will buy a carbon offset each year and match it to our growth plans/carbon footprint as a business.

2. We are hosting this domain with DreamHost.com - and they are a “green” host!

3. For every client we receive, we will plant 2 trees in our own backyard (Idaho) - so we will get our hands dirty and beautify the cities we live in at the same time. These trees will be planted at a seasonal time…the ground is frozen right now here in Idaho. :)

4. Please send an environmental organization our way and we would love to consult/manage their PPC campaigns for free. We will limit this to one organization for now dependent upon how big they are - and we will be picky about who we help. :) We won’t be able to cover click costs but we can save the organization on management/payroll/personnel fees!

5. Put recycle bins in our offices.

We are looking forward to making a good impact on our environment starting now!

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posted by jameszol Feb 01, 2008  03:02 PM
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