Have you been thinking about mobile advertising? If you haven’t, you probably should. Mobile advertising can be an extremely profitable part of an integrated Internet marketing or pay per click advertising campaign. Mobile has been called the world’s fastest growing ad medium, and today we’re going to run through 8 of the Hottest Mobile Ad Platforms in order to help you start off on the right (mobile) foot.

Google

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I’ve only recently started exploring the power of mobile and search…specifically paid search - and noticed a cool tool in Google AdWords that I wanted to share!

While setting up a mobile campaign last night I thought “Wouldn’t it be great to see the mobile search volume for these keywords? I bet Google has a tool…let me go to AdWords Help and see.”

Kablam! Here was the 1st result. Google’s search… Continue reading Keyword Research for Mobile Search.

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Hello World!

We’re going to SMX West next week - and we’re speaking at a few awesome sessions!

Register to attend if you haven’t already, it’s going to be a blast!

The sessions we are speaking at:

Advanced Landing Page Strategies

Writing Killer PPC Ad Copy

Analyzing & Converting Paid Search Traffic

Let us know… Continue reading Going to SMX West!! Woot! :).

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Update: Barry Schwartz over at SER notes that there was a sphinn 5 days ago on the very same subject. Barry also noted his updates on the subject in 2006 and in September of 2008. I definitely try to stay on topic with ppc here at semvironment, sometimes my curiosity gets the best of me though. Thanks to all who pinged and commented with very… Continue reading More Description Lines Showing Up In Organic Results?.

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We apologize for the delay in blogging we have had over the past couple months.

Thank you loyal followers for sticking around - you will not be disappointed this year! Watch for some cool stuff coming up this month and throughout 2009.

Happy New Year to all of our readers and visitors!!…

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Merry Christmas & Happy New Year to all!!

You can expect to see more out of semvironment in the near future - we have been swamped with work and we have a whole bunch to share.

We’ll see you next year!…

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How To Differentiate Your Ad In A Competitive Space

As more advertisers are jumping on the paid search bandwagon every day, the ppc marketplace is becoming increasingly emulous. In competitive markets, more and more searches bring up pages full of nearly identical sponsored ads. Here’s an example of a Google search for house painting:

Does anyone else… Continue reading The Invasion of the Text Ad Clones.

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The people at Google never seemed to be the bragging types. However, they must have been too excited not to boast, when they recently declared that they had sorted 1 Terabyte of data in 68 seconds.

A Terabyte (TB) is 1,000,000,000,000 bytes, or 8,000,000,000,000 binary data bits. If these numbers are too mind-boggling to really wrap your head around, think of it this way: if each bit was a sheet… Continue reading Google Sorts Gobs Of Data Really Fast, People Freak Out.

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Baidu, the most widely used search engine in China, recently promised to fire staff and overhaul its operations after a scandal regarding medical listings occurred last month, according to The Guardian. Apparently, companies without medical licenses were advertising on the search engine, tricking customers into paying high rates for non-legitimate medical care. Baidu faced some severe repercussions because of this scandal.

Search Engine Land questioned why Baidu is taking… Continue reading Chinese Search Engine Scandal Sparks Questions.

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Bryan Eisenberg recently blogged at MSN AdCenter Analytics Blog about the 7 Biggest Mistakes of Web Analytics. We thought we’d work off of these seven points and give you our take on how to make the most of your analytics setup, while avoiding some major pitfalls. Some of these tips are universal to all analytics software, including free services, like Google Analytics, while others are obviously geared toward larger… Continue reading How To Make The Most Of Your Analytics.

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