5 PPC Management Competitors We Admire

By jameszol
Published on December 20, 2007

I usually tell people that if semvironment is going to lose to a competitor, I hope it’s one of these companies.

They are not listed in any particular order…without further ado, these are the acclaimed companies we admire:

Bruce Clay, Inc.

Bruce Clay is a prominent name in search marketing. Great technology, Inc. 5000 status, and TopSEOs.com December 2007 SEM Training Programs Winner.

Pricing: Quote from their site – “$14 per month per keyword bid per PPC account, subject to a minimum management fee of $1,750 per month”. It’s nice that they post their pricing…I’m confident that this pricing is fairly negotiable but I can’t say for sure.

Learn more about Bruce Clay, Inc. here.


Inc. 500 company, rapid growth, great service, have fun doing what they love to do, and proprietary technology.

Pricing: Dependent upon your budget there is a $500 – $1000 charge or 12% – 15% of ad spend, whichever is greater on a month to month basis. I like this pricing schedule and I like the fact that WPromote is open about their pricing!

Learn more about WPROMOTE here.


2007 Top 20 Search Marketing Agency by AdvertisingAge, very competitive company, solid client base, prominent white paper research, thought leaders.

Pricing: Custom proposal – we haven’t heard about OneUpWeb’s pricing and have yet to talk with any of their prospective clients.

Read some of their white papers here.


An Inc. 500 and Inc. 5000 company, fast growing, great service, and excellent utilization of DoubleClick software to manage a lot of their search marketing efforts.

Pricing: Custom proposal but we heard they prefer to start at $2,000 per month plus 15% – 20% of your ad spend…but that’s negotiable. When we talked with some of their potential customers they said that PepperJam came down to a reasonable $500 per month plus 12% to 18%…but that probably depends on your budget.

Learn more about them here.


Considered the grand-daddy or Godfather of search marketing. Very prominent in search thought leadership and research.

Pricing: % of your ad spend that varies month to month. Speculation: I vaguely remember seeing 8% to 20% out there…but don’t quote me on it.

Learn more about iProspect here.

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